Concepts – fair marketing agency

Strategies and concepts for your trade fair marketing

A successful presentation at fairs starts long before the event itself and is nowhere near being over after the exhibition. Fairs as live experiences mark an important peak in the customer journey which virtually never ends. Participating in a trade fair provides good opportunities for customer acquisition and loyalty, brand awareness and positioning as well as sales results. Take full advantage of your opportunities – strategically, sales-related and in terms of communication – with the support of concepts, our inhouse agency for trade fair marketing.

Benefit from our creative resources

Each fair participation requires resources of your company which may be needed elsewhere. Another reason to take concepts on board with you is the particular focus of our marketing agency on live communication and trade fair marketing which we put in your tasks. concepts develops an entire strategy package for your brand presentation beyond the fair or handles the project management as well as single projects related to your fair participation.

concepts for visual and live communication

Your brand as a lasting fair experience, engaging all senses: multimedia information, entertainment and interaction are the key factors. Content with images, texts, animation and films needs to be designed, created, produced and controlled. Furthermore, virtual reality and augmented reality are visitor magnets which allow it to experience your products in different application scenarios or to see their inner structure. While mediafarm messebau provides the hardware such as videowalls, concepts develops the diverse contents.

concepts for PR and trade fair communication

Both specialist and fair media are important multipliers. concepts takes on the PR-job for you, prepares press releases in the run-up of the fair, invites editors to the press event at your booth and will gladly advise you concerning chargeable media advertisings. In addition, we create all print media for your fair communication, including editorial work, and take on communications on your various social media channels.

concepts provides many possibilities to increase your success at the trade fair:

• Cross media strategies
• Project management
• Visual and live communication
   o AV/VR
   o Moving image contents
• Display content
   o e. g. Omnitabs
• UX-Design
• PR
• Fair communications
   o Merchandise, print media
• Event planning services
• Exhibition staff/ hostesses
• Hotel reservations

We’ll gladly advise you on what will have the greatest impact.


Your contact person: Henri Varwig

+49 5425 9410-10
henri.varwig@mediafarm.de