A display was created across two exhibition spaces that intuitively guided visitors through the various areas. Each brand was given its own space whilst simultaneously forming part of a cohesive overall picture. Clear structures, high-quality design and unifying elements such as the striking ‘brackets’ ensured that everything came together whilst still allowing each element to stand on its own.

The double-decker structure, large-format video walls and oversized photo walls created a strong visual presence, were effective from a distance and conveyed a powerful emotional visual language. POS shelving showcased the products in a practical way, allowing visitors to directly experience the connection to the retail environment.

A particular highlight was the agility course featuring moving dogs printed on a 3D printer. This playful element caught the visitors’ attention and sparked genuine conversations at the stand. The display was complemented by a food counter with a coffee bar, which became an eye-catcher thanks to its illuminated signage. The professional catering turned this area into an inviting space for meeting people, exchanging ideas and having good conversations.

The result was a trade fair presence that went far beyond a mere product presentation. We created a vibrant brand experience that attracted visitors, showcased products and brought Spectrum Brands and Tetra to life in a memorable way at Interzoo 2026.