For Coperion and its associated group brands, a 1,496-square-metre exhibition stand was created that impressively brought to life the company’s scale, diversity and sense of unity.
The particular challenge was that two stand areas, separated by an aisle, were not to appear as separate zones, but rather be perceived as a single, cohesive presentation. The solution was as clear as it was effective: a striking blue carpet visually linked the two areas and intuitively guided visitors through the entire brand space.